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Wrinkles and crinkles: Caring for the eye area

It’s said that the eyes are the window to the soul, and they can certainly tell us plenty about how we live our lives. From how much sleep we get to whether or not we drink enough water to how often we’ve smiled – they reveal both the good and the bad.

Evolu founder Kati Kasza remembers her aunt telling her to smile differently so she wouldn’t get lines around her eyes when she was in her twenties. “I was somewhat surprised and offended,” Kati says. “I believe smile lines make a person and are very attractive.”

But smile lines are one thing; neglect is another. The eye area has delicate, thin skin that requires a gentler touch than the rest of the face. Kati says: “Eye products are important, but more important is how they’re applied. Use the ring finger and apply it onto the orbital bone gently from the outside in. That way the product doesn’t seep into the eye pocket and leave fatty deposits, which can cause ‘bags’ under the eye.”

Sun protection is also vital for protecting the area. Physical protection is best, so invest in some good quality sunglasses, a sun hat and sit in the shade if you can. Don’t rely  on sunscreen to protect they area, as they are often too greasy for the skin and can irritate the eye itself.

A gentle touch is also required when applying eye makeup. Avoid pulling or tugging the skin around the eye, particularly when putting on eyeliner. Keep brushes clean and update products as soon as they expire, especially mascara.

Kati also recommends being “religious” about removing eye make-up before cleansing each night. A little Relaxing Crème Cleanser works well, and it nourishes the skin at the same time. These tips won’t guarantee your eyes are wrinkle-free, but they’ll ensure the lines that are there are good ones.